Written by Kay Fudala
on April 26, 2023

In today's rapidly shifting business landscape, organizations must adapt and pivot to stay competitive. This often involves implementing new processes, technologies or tools to improve efficiency, increase revenue and enhance customer satisfaction. However, implementing these changes can be challenging. Employees may passively ignore or actively resist the new ways of working or may struggle to adopt new tools or systems. Adopting a Product-based mindset can help organizations to successfully manage these changes.

How Does a Product-based Mindset Apply to Change Management?

Simply put, it means treating Change Management as a Product instead of a Project. This involves applying Product Management principles and techniques to the Change Management process.

A Product mindset focuses on understanding the needs and desires of Stakeholders, whether they are employees, customers or partners. Teams with a Product mindset are strategic, Agile and customer driven. When applying Product mindset to Change Management, the focus is on delivering value to the customers, rather than on managing activities. For example, a Product-based Change Management blueprint would include creating a roadmap, defining clear goals and setting up metrics to measure success.

Product-based Change Management Best Practices

Some best practices for Product-based Change Management include:

  • Starting with the “why” of the change and communicating it continuously
  • Being transparent
  • Pivoting based on feedback
  • Focusing on the Stakeholder experience

Key Benefits of Adopting a Product-based Mindset in Change Management

  • Agile approach: Product Management principles are often associated with Agile methodologies, which prioritize flexibility and adaptability. By adopting an Agile approach to Change Management, organizations can quickly respond to feedback and adjust as needed, ensuring that the changes are successful.
  • Clear goals: A Product-based approach to Change Management involves defining clear goals, as well as developing a roadmap to achieve them. This provides a clear direction for employees, Stakeholders and customers, and helps everyone stay aligned throughout the change process.
  • Customer-centricity: A Product-based mindset places the needs of customers at the forefront of Change Management. By understanding their needs and preferences, organizations can develop a Change Management strategy that is tailored to their specific requirements, leading to greater customer satisfaction and loyalty.
  • Measurable outcomes: By setting up metrics to measure the success of the Change Management process, organizations can track progress and make data-driven decisions. This can help to find areas where further improvements are needed, as well as celebrate successes along the way.

A Product-based mindset in Change Management can help organizations successfully implement new products, processes or technologies. By incorporating Product Management principles, Change Management teams can bring an iterative approach to change initiatives, letting Stakeholder feedback and response inform the strategy. This is truly embodying the Agile mindset and bringing Change Agility to the Change Management process.