xScion Blog

And The Winner Is...

Apr 18, 2016


Funny how a little subjective question about a logo can cause a heated debate and what a heated debate it was. But after much hand wringing and gnashing of teeth we are pleased to roll out our new logo which you see here.


There has been a trend lately toward block letters and we followed that trend but we also kept the old style X as a nod to our history. Ultimately we think the combination is pleasing to the eye, aids the reader in pronouncing the name and incorporates our new branding theme. This new theme is SMART [x] Solutions where the X represents our services namely Data, Strategy and Delivery. Thus the x is a variable in the equation and we solve that variable.


Look for more on the media front soon and thanks to all those who voted.